PRIVACY POLICY
This Privacy Policy (“Policy”) explains how PANIC THE MOTHER (“we”, “us”, “our”) collects, uses, shares, and protects your personal information when you use our website or services, as described in our Terms of Service. This Policy also outlines your rights under UK law.
Our website is operated by PANIC THE MOTHER, an independent fashion brand based in Ibiza and London.
1. What Information Do We Collect?
When you use our services, we collect or receive information in several ways. Some information is necessary to provide our services, while other information is optional.
Information you provide to us:
- Personal details and contact information: Such as your name, address, email address, and telephone number, and any other personal information required to engage with our services.
- Account and user information: Information you provide when you register for an account, sign up for our mailing list, or participate in competitions.
- Sales and marketing information: Details of products purchased, your marketing preferences, and your interactions with our marketing materials.
- Payment and transactional information: When you make a purchase, your payment is processed securely by Shopify Payments or another trusted payment provider. We do not store your payment card details.
- Customer support information: Any additional information you provide when you contact us for support, including the content of your communications.
Sensitive Information:
If you choose to share information relating to your mental health or wellbeing with us (for example, in communications or user-generated content), this information will be handled with additional care and in accordance with applicable privacy laws. We do not require you to provide sensitive health information to use our services.
Information we collect automatically:
- Log Data: We automatically collect certain information when you interact with our website, such as your IP address, browser type, device information, and pages you visit.
- Cookies and similar technologies: We use cookies and similar technologies to operate and provide our website, remember your preferences, and analyse usage. For more information, please see our Cookies Policy.
If you choose not to provide certain information, we may not be able to provide you with all (or any) of our services.
2. How Do We Use Your Information?
We use your information to:
- Provide and operate our services:
- Process transactions and fulfil orders
- Create and administer accounts and registrations
- Improve and evaluate our business:
- Enhance our website and services, provide customer support, and analyse usage (using tools such as Google Analytics)
- Communicate with you:
- Send important updates about our services, terms, and policies
- Provide marketing information (if you have not opted out)
- Personalise your experience:
- Suggest products based on your shopping history and preferences
- For advertising and analytics:
- Tailor advertising on platforms such as Facebook and Instagram, using tools like Facebook Pixel and Google Analytics
- Support safety and security:
- Prevent unlawful activities, protect the safety of users and staff, and investigate incidents
- Comply with legal obligations:
- Defend our interests in legal proceedings and comply with UK law
We may process sensitive information relating to your mental health only with your explicit consent, or where otherwise permitted by law, and solely for the purpose for which you provided it (e.g., responding to your enquiry or feedback).
3. Do We Share Your Information?
We do not sell or trade your personal information.
However, we may share your information with:
- Service providers: Trusted third parties who help us operate, improve, and market our services (e.g., Shopify, Google Analytics, Facebook Pixel, Klaviyo for email marketing). These providers are required to use your information only on our behalf and under our instructions.
- Professional advisers: Such as lawyers or accountants, where necessary for legal claims or advice.
- Legal and safety reasons: If required by law, or necessary to protect our users, staff, or rights, or to enforce our Terms of Service.
- Business transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred as part of the business.
If you receive marketing emails from us, you can unsubscribe at any time using the link in each email.
4. International Transfers
We may transfer your information outside the UK or EEA (for example, to Shopify’s servers in Canada or the USA).
Where we do so, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or transfers to countries recognised as providing adequate protection.
5. How Do We Protect Your Information?
We use a variety of security measures to protect your personal information, including:
- Secure servers and SSL encryption for sensitive data
- Access to payment information is restricted to authorised personnel via our payment processor
- Sensitive information (such as mental health data, if provided) is handled with heightened security and confidentiality
- We do not store your payment card details
6. Managing and Deleting Your Information
You can correct or update your personal information, or request deletion of your account, by contacting us at heylover@panicthemother.com.
We keep your information only as long as necessary for the purposes for which it was collected, or as required by law. We may retain certain information to comply with legal obligations, resolve disputes, or enforce our agreements.
7. Your Rights
Under UK data protection law, you have the right to:
- Access: Request a copy of your personal information
- Correction: Request correction of inaccurate or incomplete information
- Restriction or deletion: Request restriction or deletion of your information, subject to legal exceptions
- Object: Object to processing based on legitimate interests
- Withdraw consent: Withdraw consent at any time (for example, for marketing communications or sensitive information)
- Complain: Lodge a complaint with the Information Commissioner’s Office (ICO)
To exercise any of these rights, please contact us at heylover@panicthemother.com.
8. Cookies
We use cookies and similar technologies to enhance your experience, remember your preferences, and analyse usage. You can control cookies through your browser settings. For more details, please see our Cookies Policy.
9. Children’s Privacy
Our services are intended for general audiences and are not directed to children under 13 (or under 16 in the UK/EEA, or under the minimum age in your jurisdiction). We do not knowingly collect personal information from children under these ages.
10. Changes to This Policy
If we make material changes to this Policy, we will notify you in advance, for example by posting a notice on our website.
11. Contact Us
If you have any questions or comments regarding this Policy or would like to exercise any of your rights, please contact us at:
heylover@panicthemother.com
