Fast fashion is the second dirtiest industry in the world, next to oil. FUCK.
I'm beyond guilty of purchasing fast fashion, its only the journey I'm now on which has led me to realise just how dirty it is. Fashion is a complicated business involving long and varied supply chains, I mean LONG. I used to blissfully buy a garment without any consideration of its journey. Babe now I'm knee-deep trying to break down this process in the most humane way possible. I give so many fucks about this journey, I want the first collection to represent slow fashion for the mega honey's that give a fuck. That's you girls.
Babe wear no evil
It's not enough looking for quality clothing, we must ensure there is quality in the lives of people who make them. So lover who made your clothes?
PANIC GUIDE TO BECOMING An ECO BADASS
- Do you need it? Seriously babe, like do you REALLY need it?
- How many times are you going to wear it?
- Look beyond the label, who really made your clothes?
- Go vintage babe, vintage shopping can be a lot of fun. Go hit up your local charity shops. everyone's heard of the girl who found Chanel on the rack. Could be you.
- Choose quality, buy well made clothes that are built to last. Ace, no more shrinking Tees.
- Treat your garment with care. A lot of love and work went in to making it.
- Remember fast fashion is incredibly clever, brands use seductive visuals to get you impulsively buying. Stay wise babe, think badass wise owl.
- Think of your own ideas, yes all designers take inspiration from all types of things. Fast fashion shamelessly copies runway trends producing cheap imitations.