PANIC THE MOTHER
Was created from the imagination of a"Mental Mother" who sees the word upside down.
Founder Claire Possamai envisioned seeing mental health and fashion coexist. Claire brings this to life by artistically educating on mental health and self development.
Her creative direction flows freely through the brand, creating eccentric garments mixed with everyday hero's - her love of mixing the unmatchable shows up in bold designs, and unexpected pairings.